Stop making signup so painful

This is a repost of the original from my previous blog at

Too often is onboarding about getting as much information about users as possible, before they are given access to what they actually came to you for.

We take our users through screen after screen, asking for contact details, adresses, names, newsletter preferences, interests. You name it.

There is an opportunity in turning this on its head. Ask for as little as you can possibly need to get the user in the door and on to the bits of your product that they are after, perhaps interested in buying. Figure out the rest later.

Your users are much more likely to favour you over the competition if you don't waste their time.

Less is more. That also goes for user details.